Gold mining equipment manufacturing
Weyni Engineering
Result
ETB 55M in sales
Timeline
4 months
Focus
Facebook Advertising
Campaign snapshot
Generated ETB 55 million in sales in just 4 months.
A heavy industrial offer turned into a clean investor pipeline, with machinery content doing the trust-building before sales ever picked up the phone.
Result
ETB 55M in sales
Timeline
4 months
Primary channel
Facebook Advertising
Overview
Weyni Engineering did not just need posts; they needed a demand engine for a high-ticket industrial offer. We turned technical machinery into investor-ready content, pushed it through focused Facebook campaigns, and helped create the kind of lead flow that produced ETB 55 million in sales in only 4 months.
Summit 72, Addis Ababa
Facebook Advertising
Content Creation
Video Production
Graphic Design
Copywriting
Challenge
The growth system had to become predictable.
The company relied heavily on referrals, brokers, and personal connections, which made lead flow inconsistent and difficult to scale.
Strategy
Positioned complex mining equipment as a serious investment opportunity with simple, investor-focused messaging.
Produced educational content that explained machinery, manufacturing quality, and the buying opportunity.
Ran Facebook lead generation campaigns and optimized around qualified investor intent.
Scaled what was working after the campaign started proving itself with real sales data.
Outcomes
ETB 55 million in sales generated within 4 months.
ETB 20 million generated in the highest-performing month.
Consistent flow of qualified investor leads.
Built the company social media presence from the ground up.
Why it worked
Research-driven audience targeting.
High-quality educational content that built trust.
A lead generation system designed for a high-ticket industrial offer.
Ready to build the next case study?
The same system can be shaped around service businesses, industrial offers, B2B acquisition, or high-ticket products.